You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. The majority of the recent studies reveal the web traffic which comes from mobile platform accounts much more 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it is a wake-up call if you have never done anything to discuss the mobile web browsers. Since, the number of mobile web users has risen so drastically, you really should develop a mobile version of your website for your special target audience to keep them connected, on the move!

What Should You Have?

For hooking in your web audience at large, you could get a different website for mobiles as well as to desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But working with a website developed for each single device and keeping them updated is a superb ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying instruments. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website development (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.

What is Responsive Design?

Responsive Web Design can be a fad but a trend that existed for some time now. To put it simply, responsive design designates a web layout wherein the content, images along with the other designing elements stay the same, but shrink immediately to adjust associated with specific screen size. In responsive type, the content can be managed from one CMS and it is quick, easy and cost efficient solution which can be implemented without hassle.

However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is where the Adaptive designing steps through.

What is Adaptive Seo?

Adaptive design is pretty much newer concept in the business. Essentially, this technique adapts to is actually displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the point that the content remains same, there are certain changes that appear in areas elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.

Adaptive Design for extensive is yet to gain in popularity in the industry, but the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most efficient. However, there are certain cons of AWD practice.

Adaptive websites cost more compared to responsive designs

AWD can goof up the particular feel of individuals if it is not backed up by proper planning.

Since AWD re-adjusts the elements of design and even reword content, it can bring in brand inconsistency and confuse your target audience once they see different interfaces on varying accessories.

So what’s The Bottomline?

While Responsive design can be your favorite solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is much more user-focused. In years to come, much more 50% of broad users will use their mobile devices to surf the world wide web and hence it is best to blend adaptive web lay-out techniques with responsive elements to leverage broad visibility, engage the target visitors and leverage the conversion relation.

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